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EA says generative AI could make it 30% more efficient and boost monetization by up 20% over 5 years – VideoGamesChronicle.com

Electronic Arts CEO Andrew Wilson has revealed the company’s ambitious plans to leverage generative artificial intelligence to create more efficient, immersive, and profitable games. According to Wilson, EA expects to see significant growth in its player base, revenue, and development speed over the next five years by using AI tools to enhance its content creation and personalization.


Why Bandai Namco is betting big on Unknown 9’s transmedia universe – GamesIndustry.biz

Reflector Entertainment, owned by Bandai Namco, unveils their AAA game Unknown 9, a transmedia project that spans novels, comics, and podcasts. The company believes that this approach will create a rich and immersive story world that will appeal to a wide and diverse audience.


Saudi entertainment city Qiddiya sponsors Esports World Cup – VentureBeat.com

The Esports World Cup, a global esports competition, has partnered with Qiddiya, a Saudi Arabian entertainment city project, for the next three years. Qiddiya will host the Esports World Cup in its gaming and esports district, which aims to become a hub for gaming tourism and innovation.


Here Are The Nominees For The 20th Annual BAFTA Games Awards – GameInformer.com

The 20th BAFTA Games Awards, set to take place on Thursday, April 11, celebrates 40 games released in 2023 that exhibit an exceptional level of creative excellence. Powerhouses Baldur’s Gate 3 and The Legend of Zelda: Tears of the Kingdom are up against four more nominees in the “Best Game” category.