LHG Development Team
Game Releases This Week
Produced in part by Andy Serkis’s (motion actor for Caesar, Gollum, King Kong) Imaginarium Studios, Planet of the Apes: The Last Frontier takes place after War for the Planet of the Apes. The game will let players take the perspective …
Alright, I won’t say I’m surprised, but I am a little disappointed.Crackdown 3 was Microsoft’s only big exclusive title heading into the 2017 holiday season and was supposed to showcase their new Scorpio console. For those who don’t know, …
Data Driven Localization: Achieving Maximum ROI
Andy Johnson, Principal
Selecting which languages to localize your game to can be a daunting challenge. Not every language will give a positive Return On Investment (ROI), so which do you choose? Every language …
Written by Larry Kuznar, PhD, Chief Cultural Sciences Officer
Have you felt the thrill of an Alliance victory or humiliation at a Horde defeat in World of Warcraft? Have you felt the brotherhood of being an Assassin fighting the …
Exploits Aren’t Cheating, Are They? – Neutralizing Attitudes in the Gaming Industry
ABSTRACT: Exploits in gaming is not a new phenomenon, but the consequences have been growing in recent years. Games have become unbalanced, players have staged boycotts, and …
Finding the Optimal Level of Challenge: Lessons from Psychology in Optimizing Retention and Engagement
Max Davidson, Data Scientist
ABSTRACT
The subject of difficulty settings in video games is a divisive one in the gaming community, and is often characterized …
Written by Jeff Day, Principal Research Scientist
Video game players exhibit different patterns of play. Some engage in bursts of a few days, some over prolonged time periods, others come and go often, while still others play at predictable time …