Analyst Corner

August 30, 2017

Engagement, Churn, and Dormancy: A Better Prism

Written by Jeff Day, Principal Research Scientist

Video game players exhibit different patterns of play. Some engage in bursts of a few days, some over prolonged time periods, others come and go often, while still others play at predictable time …

August 30, 2017

Finding the Optimal Level of Challenge

Finding the Optimal Level of Challenge:  Lessons from Psychology in Optimizing Retention and Engagement

Max Davidson, Data Scientist

 

ABSTRACT

The subject of difficulty settings in video games is a divisive one in the gaming community, and is often characterized …

August 30, 2017

Exploits Aren’t Cheating, Are They? – Neutralizing Attitudes in the Gaming Industry

Exploits Aren’t Cheating, Are They? – Neutralizing Attitudes in the Gaming Industry

 

ABSTRACT:  Exploits in gaming is not a new phenomenon, but the consequences have been growing in recent years. Games have become unbalanced, players have staged boycotts, and …

August 30, 2017

Insights on Language, National Security and Online Gaming

Written by Larry Kuznar, PhD, Chief Cultural Sciences Officer

Have you felt the thrill of an Alliance victory or humiliation at a Horde defeat in World of Warcraft? Have you felt the brotherhood of being an Assassin fighting the …

August 30, 2017

Coming Soon

Check back often for more posts from our team!…

August 30, 2017

Data Driven Localization

Data Driven Localization:  Achieving Maximum ROI

Andy Johnson, Principal

Selecting which languages to localize your game to can be a daunting challenge. Not every language will give a positive Return On Investment (ROI), so which do you choose?  Every language …