Written by Jeff Day, Principal Research Scientist

Video game players exhibit different patterns of play. Some engage in bursts of a few days, some over prolonged time periods, others come and go often, while still others play at predictable time …

Finding the Optimal Level of Challenge:  Lessons from Psychology in Optimizing Retention and Engagement

Max Davidson, Data Scientist

ABSTRACT

The subject of difficulty settings in video games is a divisive one in the gaming community, and is often characterized …

Exploits Aren’t Cheating, Are They? – Neutralizing Attitudes in the Gaming Industry

ABSTRACT:  Exploits in gaming is not a new phenomenon, but the consequences have been growing in recent years. Games have become unbalanced, players have staged boycotts, and …

Written by Larry Kuznar, PhD, Chief Cultural Sciences Officer

Have you felt the thrill of an Alliance victory or humiliation at a Horde defeat in World of Warcraft? Have you felt the brotherhood of being an Assassin fighting the …

Data Driven Localization:  Achieving Maximum ROI

Andy Johnson, Principal

Selecting which languages to localize your game to can be a daunting challenge. Not every language will give a positive Return On Investment (ROI), so which do you choose?  Every language …